Let us suppose a guy wanted to gift his wife a nice watch on her birthday. He went to the nearby store to check out few options. The retailer took almost an hour to find the watches. This irritated Peter and he vowed not to visit the store again.-An example of poor management.
You just can’t afford to make the customer wait for long. The merchandise needs to be well organized to avoid unnecessary searching. Such situations are common in mom and pop stores (kirana stores). One can never enjoy shopping at such stores.
Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied.
An effective management avoids unnecessary chaos at the store.
Effective Management controls shopliftings to a large extent.
The retailer must keep a record of all the products coming into the store.
The range of products available at the store must be divided into small groups comprising of similar products. Such groups are called categories. A customer can simply walk up to a particular category and look for products without much assistance.
Necessary labels must be put on the shelves for the customers to locate the merchandise on their own.
Don’t keep the customers waiting.
Make sure the sales representatives attend the customers well. Assist them in their shopping. Greet them with a smile
The retailer must ensure enough stock is available at the store.
Make sure the store is kept clean. Don’t stock unnecessary furniture as it gives a cluttered look to the store. The customers must be able to move freely.
The Scope
The exciting field of retail management and fashion commerce is flourishing with new opportunities to boost client service and find out new innovative ways in which to shop for, develop and sell merchandise. The evolution of the domestic and international retail marketplace and continuous advances in technology have created a large number of choices for shoppers to receive merchandise and services while not even deed their exterior door. this needs retail management professionals to suppose outside the box together with having glorious call and drawback determination skills, impeccable client service, and leadership skills to make a undefeated team.
